
portfolio
Welcome to my word collection.
Here you will find some examples of my copywriting and content work.
Each respectfully crafted to the contours of my clients aims and expertise.
Like what you see... Contact me today.
new balance
(contracted copywriter - web content, landing pages, product descriptions)
NB Essentials campaign

new balance(contracted copywriter - web content, landing pages, product descriptions)
snow peak x tokyo design studio
campaign

client: streetwear jobs
(web content - blog)
aim:My client wanted to generate website traffic using engaging content which is relevant to their consumers. My blog post targets an area of sneaker culture which has had a spike in attention due to a popular documentary sweeping the scene.

SNEAK PEEK: "Do you remember your first pair? The sensation you had as you laced them up for the first time and felt ‘like Mike’ himself."
client: Streetwear Jobs
web content (blog)
aim:My client wanted to generate website traffic from oversees audiences using engaging content which is relevant to their consumers. My blog post targets those associated with NYC and delivers using excellent SEO and industry knowledge.

client: Streetwear Jobs
web content (blog)
aim:My client wanted to generate website traffic from oversees audiences using engaging content which is relevant to their consumers. My blog post targets those associated with Amsterdam and delivers using excellent SEO and industry knowledge.
SNEAK PEEK: "Never judge a book by its cover. Well, when it comes to 'Fucking Awesome' or 'FA' for sensitive ears, this brand is exactly how the name suggests..."

client: toshiames
Sales Copy (product descriptions)
aim:My client wanted to use my skillset to surge sales conversions. This was achieved after writing new product collection landing pages and product descriptions.
SNEAK PEEK: "Did you know that the Dutch capital is a top trendsetter when it comes to the global streetwear scene? Blessing the cobbled pavements with unique aesthetics that well portray the subculture, art and history of the city."

Cactus Plant Flea Market ‘Born Again’ Hooded Sweatshirt
The Cactus Plant Flea Market ‘Born Again’ hoodie is a wardrobe staple with the street recognition to seriously strengthen your get-up. The Pharrell endorsed LA brand offers this hooded sweatshirt with premium high-quality materials and sizing designed to be effortlessly oversized...
Drop me a line to read the full product description.

Kanye West x Kid Cudi x CPFM 'Lucky Me I See Ghosts' Hoodie
Premium quality materials, including soft-wash cotton make up the base of this vintage style, core coloured sweatshirt. An oversized fit comes standard for an effortless aesthetic and the garment is upholstered with numerous eye-catching prints, each with a story of its own and a feature of Ye’s creative genius...
Drop me a line to read the full product description.
client: adna crew
Sales Copy (New season intro)
Content Writing (about us page)
aim:My client was in the process of building a new streetwear clothing brand. The brand CEO sought after my skillset to write website landing pages, an about us page and product descriptions.

SNEAK PEEK:
"ADNA Crew is off the mark and has burst into the streetwear scene with the ‘Evolution Collection’ for SS20. Staying true to the brand message, ADNA Crew highlight real-life issues and the Evolution Collection pays homage to the fight against gun violence. The collection smartly spreads awareness of the issue at hand yet can symbolically question who is accountable – all whilst representing streetwear’s most favourable aesthetics."
client: solestax
Sales Copy (product description)
aim:My client wanted to use my skillset to surge sales conversions. This was achieved after writing a new product description.




client: COMMAND MELBOURNE
Sales Copy (Product Descriptions/adverts/sales emails)
aim:My client hired me to fully transform their marketing strategy to surge sales conversions. Product Descriptions, Collection Introductions, Landing Pages, Sales Emails and more.

